When Machines Become Customers

Machines are quickly becoming customers. As a systematic scientist, I see the benefits this will have for both individuals and businesses. 

Machines are methodical. They can take the guesswork out of everyday activities for humans, like when the optimal time to order a new ink cartridge is, or how to determine which car service facility is nearby, cost effective AND has the best reviews.

Normally, humans act as a third party between the machine and products or services. Take the printer with low ink, for example. Let us pretend that I notice the “low ink” light on my printer. I would surf the web to find the appropriate ink cartridge then place my order. Then I would process the payment online and wait for the package to arrive. Hopefully I will be home when it will be delivered, so that I can take it directly from the courier, sign for it and finally install the new ink cartridge. Ideally, I would order the ink as soon as I noticed the “low ink” light, though I may be busy with work and put off ordering the ink–maybe even forget to order it!

But with the AI service “Instant Ink”, a development by HP, my printer could place an order for new ink autonomously, as soon as it senses an impending shortage. When the ink arrives, all I need to do is to install it. 

Since development with autonomous tech like Amazon’s Alexa, HP’s printers and “self-aware” self-driving Uber vehicles is becoming more and more prevalent, I have started to ask myself: How can I change my marketing efforts for the machines?

This is an important question that every entrepreneur should address as they develop their business marketing strategies.

A machine customer cares primarily about efficiency and satisfaction of technical needs. It will favor a business that provides exactly what was promised. As business owners, we may need to rely more heavily on machines to adequately meet these types of machine customer needs. 

Human customers value efficiency and satisfaction of technical needs too– up to a certain point. A human customer may also place value on the friendliness of a customer service agent or the comfortable atmosphere of a service facility’s waiting area, though. This means they may be willing to pay more for the same quality of service simply because their desire for a more friendly or comfortable atmosphere is being met.

As you can see, machines will be prioritizing different values than human customers.

Consider how to cater to these machine customer “needs”. Machines rely on algorithms, inter-machine communication, data exchange and blockchain payments to carry out their activities. You must communicate with the machine customer through these methods. 

Because of this, you will need to update your marketing strategies. Yes, the Amazon Alexa is shopping online for, say, a shampoo for a human to use, but the human is not the one analyzing the product optics. Alexa is.

In this new market, the needs of both humans AND autonomous machines must be met. So ask yourself, what does a machine look for in a shampoo? Because changing your business design to accommodate machine customers is essential to staying relevant in this burgeoning marketplace. 

-Denis Bederov

Why You Should Never Be Afraid of Change 

I am a systematic scientist with several projects completed to my credit and many years of experience in my field. For a long time, I was scared of change, and trust me, it took me a while to get over that fear. However, I wouldn’t be the accomplished systematic scientist I am today if I didn’t muster courage and embrace the changes that came my way.


Change is inevitable. However, I’ve found out that so many hate to be pushed outside of their comfort zone and are really terrified of testing the waters. But one thing remains: not so much can be achieved in the comfort zone.


Definition Of Change – from the Perspective of a Systematic Scientist, Denis Bederov

I’ve been through lots of changes in my life – from my choice of career as a systematic scientist extending even to my personal life, and it hasn’t been all rosy. Sometimes, I’ll have to work on a novel project with a new team I’ve never met before, and then I get overwhelmed, but I definitely know it’s not just peculiar to me. So, if you ask me what change is,  I’ll say: “Change is transformation to a person’s situation, environment, or physical/mental condition that often leads to circumstances challenging their extant paradigms.” This simply means that change is challenging and often uncomfortable – uncomfortable in such a way that it often meets us impromptu and offsets our realities.


Views of Change, Denis Bederov

You might wonder what I really think of change and probably if there are any merits that may come along with embracing change. So, here are some benefits that I believe come with embracing change.


Change Opens Us to New Perspectives

While routine and conditioning makes us go through life without thinking too much, change often forces us to look at things from new perspectives. The truth is, without being forced to, many of us would rather stick with our age-long traditions and customs than try something new. However, when change comes, it brings new realities and compels us to jump out of complacency. Then, you get to review your priorities and embrace the new developments.


Change Humbles Us

New experiences shock us and remove our ego. Many often detest change because of selfishness and pride. Although some are out of fear and uncertainty. However, by the time we experience an unprecedented event, we are often thrown off balance and humbled. Then, we can realize how small and vulnerable we are. It is in this level of humility that we can gain clarity to make clearer decisions and work towards being a better person.


Change can Inspire Us to be Better

As a systematic scientist, husband, and father, I have to confess that the challenges of combining my family life with my career can be quite overwhelming. It’s a change that you can never really prepare for, no matter how hard you try. However, the demands of fatherhood and marriage didn’t make me quit on my job, but it has inspired me to be a better person in the home and out of it. Knowing I have a family who looks up to me gives me the drive to work harder and become a greater systematic scientist.


Final Words from Denis Bederov

Change is inevitable and beautiful! Without it, we would never be able to meet new people, test new grounds, or really discover our innate abilities. Of course, it can be a little challenging at first, but if you embrace and grow through it, you’ll become more competent, knowledgeable, and even more equipped.

In retrospect, you’ll only regret the opportunities that you didn’t take simply because you were afraid of trying something new. So in my professional advice as a systematic scientist, I’ll say, never hate it; embrace it. The only permanent thing in life is change; so, don’t be afraid of it, embrace it and grow through it!


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3 Reasons Why You Should Always Be Technologically Up to Date – by Denis Bederov

Tips on What Smart Innovations Will Save You Money

Fascinating – How Communication Has Developed Through New Technologies

3 Reasons Why You Should Always Be Technologically Up to Date – by Denis Bederov

Technology is indispensable. Interestingly, that indispensability has made technology ubiquitous and allowed it to pervade every sphere of our lives. Not just that, it keeps evolving at a rapid pace. In fact, even being a technical visionary, the evolution of technology is so rapid that keeping up with the trends can be quite overwhelming! But here’s one thing I know for sure – and every technical visionary will admit it – except you’re involved with these contemporary technological trends, it can also be somewhat difficult to learn and use them proficiently. However, it’s also important to carefully select the ones relevant to your business or career.


From healthcare to art, to culture, to business, to entertainment – all of these can be enhanced greatly when combined creatively with technology. If you desire to improve your career prospects and ensure your job security, you can’t do without being technologically up-to-date. In fact, if you as a technical visionary like me desire to launch a new field within your industry, I’ll advise that you keep up to date with technology trends and innovations. Much more, I’ll recommend that if you see any innovation, it’s best to consider investing in learning how you can adopt it within your career.


Being Technologically Up-to-date – from the Perspective of a Technical Visionary, Denis Bederov

There are so many reasons why professionals across different fields must stay up to date with trends in technology, and here I have provided an overview of some of them.


Improved Decision Making

As a technical visionary with years of dedicated experience in my field, I have realized that staying abreast of technology trends prepares individuals to take informed decisions in their whatever discipline they choose – even as a consumer. Today, there’s an abundance of products and services that promise to make people’s lives more comfortable, more enjoyable, or even healthier, and more and more of these products spring up like each day. However, while a technologically-up-to-date person cannot know how every new technology works, how to use it, and several other things, he or she can learn enough about a product of interest, so as to properly harness and utilize it or to even opt not to use it.


Upgraded Skill Set

Whether you’re a job seeker, a hiring manager, or even a technical visionary like me, staying up-to-date with technology trends can also upgrade your own skill set. As you look into emerging trends of technology, you get to discover new areas and competencies you should upgrade or develop.


Rest assured, if you get left behind by the trends of technology, you will become outdated and soon irrelevant in your career, and sadly open yourself up to being overthrown and replaced. Job seekers also need to know that to be employable, you need savviness especially in emerging technologies. Staying up to date with technology will make you more employable and definitely keep your job secure.



Every technical visionary knows that staying up-to-date with technology is part of what makes him unique. That’s why people who know me would say that I am not just another technical visionary, I am an innovator. It’s because I am well-informed about the current developments in my field and I can also predict certainly the trends in years to come. By staying abreast of technological trends, you can also help to drive the future of the technology forward, and even ideate new applications for it.


Final Words from Denis Bederov

Keeping up with the latest technology will not only help you as an individual, it also enhances your company’s competitive advantage in the industry by helping it stay relevant and unparalleled in the market. There’s no reason for you to be technologically ignorant!


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Tips on What Smart Innovations Will Save You Money

Innovation propels technology, making entrepreneurs save money and businesses to run more smoothly. Innovation, even when it’s the evolution of an existing product, enables an entrepreneur to manage his/her business more productively and at lower costs. A shrewd entrepreneur should know that while all these innovations may look attractive and great at face value, not all of these innovations will be appropriate for his business. For this reason, there is a need to assess them meticulously. This is why I have written this to enlighten any entrepreneur reading this on the kind of smart innovations you need to invest in to save you money, as much as you consider efficiency and productivity.


Denis Bederov Advises Using Open Source Apps

Open-source software like Linux and Android have not only evolved into business-friendly platforms, they have also continued to roll out innovations favouring the growth of small and big businesses alike. Linux with their open source services and applications, for example, from the server to the desktop, has forced their rivals to reevaluate how users and businesses interact with hardware and their customers. With the Linux desktop, any adept entrepreneur will be able to save cost on licensing fees for the operating systems and still be assured of security. Furthermore, with the power of the Linux server, businesses are equipped with productivity-enhancing tools, like customer resource management, human resource management, and several other platforms they might not have had access to. These innovations are worth mentioning because they are considered cost-effective.


Denis Bederov Recommends Mobile Payment Systems

For any budding entrepreneur willing to save on recurring costs, I recommend mobile payment systems. These payment options have finally become robust and secure enough to be used, especially by any small business. This is why they have continued to be applied in the restaurant industry and small boutique shops. Much more, today, almost any smartphone can now accept payments being powered with tools like the Intuit’s GoPayment and other similar point-of-sale applications. With this novel, reliable, cost-effective payment systems, your business can easily travel, and it can quickly and effortlessly take payments for services and products.


Electronic Invoicing And Receipts

I have observed that electronic invoicing and receipts have started invading small businesses, to the advantage of every savvy entrepreneur. Switching to issuing email receipts to customers is a great way for businesses to save the cost of receipt printer paper – and even the cost of maintaining printers altogether. While it may seem like a negligible cost at first, all the papers and costs add up over time. However, thanks to the continuous growth and evolution of electronic invoices – entrepreneurs and small businesses get paid instantly and save money.


Blogging Platforms for Entrepreneurs

Any entrepreneur willing to promote his/her business for the lesser price should try blogging. By generating relevant content in your chosen niche, it will empower you to become an authority and the go-to person in your field. Also, blogging platforms can help your business or organization to easily connect with your customers and audience in ways you never even dreamed possible. With platforms like WordPress, you have access to a wide range of resources in the form of add-ons that can transform your simple blog into a full-fledged content-driven website for promoting your products and services.


Final Words from Denis Bederov

There are several other smart innovations for any entrepreneur committed to cutting back on expenses and maximizing returns on investment in their businesses. Some of them include crowdfunding, cloud-based groupware, investing in tablets for employees and several other energy-saving appliances for use in the office. Your business is only as profitable as the smart innovations you employ!


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Fascinating – How Communication Has Developed Through New Technologies

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The Greatest Achievements of Space Travel and How They Have Influenced Our Lives